Get More from Creatives by Loosening the Reins
I find managing creative types to be a combination of loosening the reins while also driving towards the deadline. How you manage risk is, in my opinion, the most important management attribute. As a manager you must be willing to let your employees play with an idea. And if an employee spent three days on that idea and it doesn't pan out you must be able to let it go without having anyone feel bad for investing that amount of time. You must chalk that time up to an investment. Something you learned. And then you move on.
This sense of play was captured will in the book Finding the Next Steve Jobs: How to Find, Hire, Keep and Nurture Creative Talent. Here's an excerpt.
Email Patrick Lannigan at lannigan at gmail dot com for more information
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